The Lifelong Goal Of Saint Thomas Aquinas - 1692 Words

Ryan Comolli Study Of St. Thomas Aquinas Research Paper 11/23/2014 The lifelong goal of Saint Thomas Aquinas was to clearly elaborate the independence of philosophy and theology, but at the same time show their symbiotic relationship with each other. Throughout his life Aquinas was known as a theologian but many of his works carry strong philosophical undertones as well. The beauty of theology is it can enlighten us through its leap of faith. Philosophy was required to precede theology. The truths laid down from philosophy are concrete and coherent. These philosophical truths are the shoes in which theology can walk. Without philosophy there is no theology. Examples of this can be seen everywhere. Philosophical concepts like†¦show more content†¦Their importance is paramount because these truths that we believe can in turn be used to create something greater. As St. Thomas progresses through his works he builds on philosophical truths in order to allow us to reach a greater higher knowledge. In his book the Summa Theologica Thomas s ays, â€Å"We must bear in mind that there are two kinds of sciences. There are some which proceed from a principle known by the natural light of intelligence, such as arithmetic and geometry and the like. Others proceed from principles known by the light of a higher form of knowledge: Thus the science of perspective proceeds from principles established by geometry, and music from principles established by arithmetic. So it is that sacred doctrine is a science because it proceeds from principles established by the light of a higher form of knowledge, namely that of God and the blessed† (I, q. 1, a. 2). Aquinas is establishing the basis for all of theology to be built upon. As he describes to us, there is always an action and reaction when it comes to human understanding. In order for someone to believe, there needs to be a definitive and concrete basis for which this knowledge is built. In the case of theology, we require the basics set forth by philosophy to establish th e existence of God. This is and always will be the quintessential step in accepting the divine wisdom which god reveals to us. Belief in the Catholic Church and God

Creativity in Literacy Practices - 2408 Words

Creativity in Literacy Practices: A TEXTUAL AND CONTEXTUAL APPROACH by Agatha Xaris Villa INTRODUCTION AT PRESENT, THERE ARE A NUMBER OF APPROACHES TO THE STUDY OF LINGUISTIC CREATIVITY. THEY DIFFER IN THE WAY THE WAY THAT THEY CONCEPTUALIZE WHAT COUNTS AS CREATIVENESS OR ‘LITERARINESS’ IN LANGUAGE AS WELL AS IN THE METHODS THEY USE TO IDENTIFY AND ANALYZE CREATIVITY IN EVERYDAY LANGUAGE. This essay begins by discussing and exploring the premises of an analysis of creativity at text level following a textual approach to literacy and creativity; assessing the extent to which it is effective in identify creativity in literacy practices such as diaries, letters and graffiti. However, I would like to continue by presenting the argument†¦show more content†¦A graffiti-covered wall may look like vandalism to law-enforcers or a rather threatening cacophony of ‘names’ to the common passerby but it constitutes a symbolic exchange between members of a sub-group. In the world of graffiti, tags located on the same space are often interpreted in relation to their positioning and proximity to each other. They may be viewed as a sign of respect, acknowledgement or outright disregard – a reflection of the intensely competitive nature of this practice. In addition to the collaborative nature of creative literary practices, the ethnographic approach pays careful attention to the influence of the context of reading and writing in the development of creative practices (Papen and Tusting, 2006, p.320). They argued that in any given opportunity, there is particular set of possibilities and constraints that provides the opportunity for creativity. This involves affordances (i.e., properties of the environment, arising from its material characteristics which may be positive or negative depending on the individual) from new forms of technology, discourse conventions as well as inter-textual and material resources available to producers of text. An important thing to note is while possibilities may determine what is possible in any given context, the possibilities associated with a setting doShow MoreRelatedCreativity in Literacy Practices2398 Words   |  10 PagesCreativity in Literacy Practices: A TEXTUAL AND CONTEXTUAL APPROACH by Agatha Xaris Villa INTRODUCTION AT PRESENT, THERE ARE A NUMBER OF APPROACHES TO THE STUDY OF LINGUISTIC CREATIVITY. THEY DIFFER IN THE WAY THE WAY THAT THEY CONCEPTUALIZE WHAT COUNTS AS CREATIVENESS OR ‘LITERARINESS’ IN LANGUAGE AS WELL AS IN THE METHODS THEY USE TO IDENTIFY AND ANALYZE CREATIVITY IN EVERYDAY LANGUAGE. This essay begins by discussing and exploring the premises of an analysis of creativity at textRead MoreLiteracy between the Past and the Present600 Words   |  3 Pages Literacy between the Past and the Present Name: Institution: â€Æ' Literacy between the Past and the Present Introduction The nature of literacy learning encompasses instructional techniques and pedagogy of literacy. 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Into the Wild essay Free Essays

All in all, within the plethora of persona, he illus. dates resemblance of myself and Henry David Thoreau. In contrast, he counteracts the lyrics of â€Å"Mad World† written by Gary Jules. We will write a custom essay sample on Into the Wild essay or any similar topic only for you Order Now Jon Krause, in , portrays Chris Mishandles’ determination with reaching his goals, which similarly connects to my unforgiving attitude. Setting goals and having a passion to achieve such goals creates character that can not be known any to her way. Westerners compliments Chris, â€Å"He was the hardest worker I’ve ever seen. Did don’t matter what it was†¦ And he never quit in the middle of something’ (Krause 18). Chris, k now as Alex to Westerners, always kept his mind on his end goal of hiking to Alaska into the elderliness and never gave up, even when things got tough. Similarly, my parents always taut get me to never give up and follow any dream, no matter how highly standard or crazy it may be, because the outcome can be life changing. Ever since was little I always dreamed Of playa Eng softball in Wilkinson 2 college and eventually end up on TV, as well as wanting to be an accountant f or a small business. Right now, I am in the midst of my dream, working for the last goal. For softball, I play on varsity in high school as a junior. While for school I take 4 AP classes, along with an accounting course. Combining my involvement in softball and school, with a very high probability, will encounter an opportunity for college in my near future. Full y, Chris Mishandles and I share a similar passion for following our dream, no matter t he circumstances. Secondly, Mishandles portrays similar qualities as Henry David Thoreau with hatred for higher authority. In Thoreau essay, On the Duty of Civil Disobedience , criticizes the government’s power over the citizens and how they unlawfully use that to the IR advantage. Into the Wild describes Alex of having ideas like that. Throughout many pieces of work The Rorer sees his knowledge to express his opinion against what he believes to be war Eng, like, â€Å"l was not designed to be forced. I will breathe after my own fashion. Let us see who is t he strongest† (Thoreau). To be clear, Thoreau speaks to the government because he disagree sees with how they force others to do things. Correspondingly, Alex does not appreciate the gave rent because he feels no matter what he says they will disagree with him and lock him up since e his actions look suspicious. Krause could endeavor to explain that he a answered to statutes of a higher order that as a latterly adherent of Henry David Thoreau, he too as gospel the essay and thus considered it his moral responsibility to flout the laws of the state† (Krause 28). Here, Krause explains Ale’s view point and why he feels the government or any authority will allow him to keep moving without any arrest. As a whole, Mishandles and Thoreau share multiple qualities, but most apparent, their hatred for the government. Wilkinson 3 Lastly, Chris’ decision to leave his family contrasts the song â€Å"Mad World†, by G array Jules. To explain, Chris vacates his family and moves on with his life to become e a better self, while â€Å"Mad World’s† lyrics hope for that result, but the people in society instead conform, and eventually end up killing themselves because of the torture they received fro m only staying in one place and not moving on. The first verse of Mad World goes as followed: All around me are familiar faces Worn out places, worn out faces Bright and early for the daily races Going nowhere, going nowhere. (14) Gary Jules explains explicitly how everyone wants to succeed but downgrades that fact with explaining how nobody does anything about it. Opposing, Chris makes the decision to drop everything and leave his family for finding what he believes in. Krause expo lain Mishandles’ ordeal discussing how'[I]immediately after graduating with hon. RSI, from Emory university in the summer of 1990, Mishandles dropped out of sight. He Chance geed his name, gave the entire balance of twentyfourthousanddollar savings account to chair TTY abandoned his car, and most of his possessions, burned all the cash in his wallet. And then h e invented a new life for himself, taking up residence at the ragged margin of our society, wand erring across North America in search of raw, transcendent experience† (Krause Author’s Note). Chris realized he would benefit from leaving his materialistic life because all he felt he needed, tauter could offer to him with peace, which came to the conclusion of him also removing all past things from his life. How to cite Into the Wild essay, Essays Into the Wild Essay Free Essays The Pursuit of Happiness Every individual is unique. One’s unique identity is composed by their own beliefs, values and views. Many individuals wish to obtain a state of happiness. We will write a custom essay sample on Into the Wild Essay or any similar topic only for you Order Now Happiness is not an unreachable goal since each person has their own individual definitions of true â€Å"happiness†. Sean Penn uses Chris McCandless’ life story to show the idea of what it means to be human in the movie Into the Wild. A person will try to pursue certainty and hopefulness because of particular events that happened in the person’s life. Relationships can be damaged by the findings of the reality of a situation. The protagonist’s parents are highly ambitious individuals who place the value of worldly goods above everything else. After graduating from high school Chris goes on a trip to California where he visits with all friends and finds out that his father had another family before his sister and he were born. The emotions triggered by this discovery overwhelm Chris so he did not share his findings with his parents. â€Å"Rather than love, than money, than faith, than fame, than fairness†¦ [he wanted the] truth†, something that his parents never gave him. The trust that Chris had in his parents was broken by this revelation, resulting in him believing that he isn’t worthy of love. The only reason Chris found out the lies and secrets of his family was because he choose to deeply explore his family history. Freedom for Chris came from the findings about his parents. Chris hated the society he was in, he saw it as a world where the ignorant are in power and the well-educated intellectual has to watch his words since those words can have disastrous consequences. Chris sees people as prisoners, living unhappy lives and putting up with the confines of their lives, never wanting to break out of a life of security and behaviour akin to following the heard because all of this can give a person a fake sense of peace of mind. Chris saw the only way that he could escape those feelings of being poisoned by society and the only way that he can truly fee himself from his circumstances by simply running away and walking alone through the land, eventually isolating himself from everything. This is Chris’ definition of happiness. To accomplish this he simply donated all of his money to charity and left without telling anyone. The deceit and lies from his family pushed Chris to run away from a pretentious reality and form his own version of what a happy and fulfilling reality was by surrounding himself with the harmony of nature. This was Chris’ journey of self-discovery and it came to fruition as he set off â€Å"Into the Wild†. Chris set off on his spiritual quest â€Å"†¦to find [himself] at least once in the most human conditions†¦ with nothing to help [him] but [his] own hands and [his] own head†. He went through all the difficulties of living purely off the land by hunting and fishing and often suffering from near-starvation without any exterior wealth or resources in order to prove that for him, it was â€Å"not [necessary] to be strong but to feel strong, to measure [himself] once†. The feat that Chris undertook, he was only able to carry it out based on a strong set of values and morals that he learned and absorbed from the words of great writers and enlightened thinkers. To find inner peace and a true candid reality, Chris was driven to the wild for freedom and change. To close the void in his heart, Chris travels great distances. His final destination was Alaska, a land where he can escape from people, technology and all the other luxuries of everyday life. His survival in Alaska depended on him hunting and picking edible plants for food and starting fires for warmth. Chris spends most of his time contemplating about his life and about his ideas of happiness. After much contemplating Chris finally realized that by simply running away he would not be able to solve his problems and the only way he can be truly happy is by sharing and interacting with others and ultimately he realizes that even he needs companionship. Leo Tolstoy captivates Chris with the idea that happiness stems from â€Å"being useful to people†. Once Chris realizes this he is sadly unable to return to society as he discovered that the snow melted and what once used to be a small river now turned into a full torrent which does not allow him to leave. This is made worse by the poisonous plant that Chris ate which eventually causes his death. In the end it was Chris’ self centered ideals of happiness that led to his death. When starting his journey, Chris had his truth and ideals set in stone, but as he experienced true isolation, he, along with his ideals changed dramatically. One’s personal experiences are what create the significance of truth and perfectionism in one’s life. To fully comprehend this is very difficult because of the uniqueness of each individual. Chris’ journey shows that trouble and distress will be present in a person’s life if they don’t have an ideal to which to live by. The truth isn’t always pretty and can very well be upsetting, but by finding the truth a person may be able to find an ideal. The truth about the unknown family that Chris has is what enabled him to create his ideals about how negative society is. His trip to Alaska on the other hand is what showed him another truth, one where he needs relationships and where his happiness can be achieved within the confines of society. How to cite Into the Wild Essay, Essay examples Into the Wild Essay Free Essays Chris McCandless: Why’d you have to go? Chris McCandless is a uniquely remarkable person for a large number of reasons. Most people would consider any person who donated their life savings, burned all the cash in their wallet, and abandoned their car to go wander around the country with nothing; either crazy, stupid, or both. But I believe Chris McCandless was neither crazy nor stupid; in fact, I believe him to be a visionary. We will write a custom essay sample on Into the Wild Essay or any similar topic only for you Order Now After receiving and fully utilizing a four-year education at Emory University in Georgia, he decided to leave society behind and venture off into the wild with only the things he deemed truly necessary. He left society in search of happiness and the truth behind what makes us all happy. Coming from a wealthy, upper-middleclass family, he learned to utterly despise the materialistic views of his family which he believed strongly reflected the American culture. This above all fueled his desire to rid himself of his possessions and go see the world for himself. Many people believe he was an idiot with a death wish, an Alaskan park ranger was even quoted saying â€Å"Chris McCandless committed suicide†(nmge. mu. edu). Although Chris McCandless died at the end of John Krakauer’s novel Into the Wild, I believe he found the answers he was looking for, and died after completing his venture. Chris traveled all over the North American continent meeting people and going on what I would consider the adventure of a lifetime. While there is much speculation and controversy over what his actual plan was, without a doubt the end of his plan was to ‘somehow get to Alaska. â€℠¢(Krakuer 77). I think because of the people he met on his travels and the metacognitive pondering he did throughout his time traveling he ended up doing exactly what he planned, but unfortunately, nothing else. Chris McCandless was by no means suicidal, he did not have a desire to die, but his plans ended with going to Alaska. Before getting to Alaska, McCandless explored anything and everything he could; he was a very curious man, always ready to explore. He even canoed down miles of the Colorado River all the way to Mexico. Upon arriving in Alaska his disposition seemed to change, instead of wanting to explore and see everything there was to see like he had been doing before, he settled down in an abandoned bus for a few months. The only other place Chris had chosen to stay for any amount of time similar that was in Bullhead city, Arizona when he got a job at McDonalds in order to acquire supplies and to wait out the winter before starting on his path to Alaska. This shows he was at least smart enough to not go try and live in the Alaskan wilderness during the winter. So what was he doing alone in the wilderness? Why did he stop exploring? These are questions that can only be speculated on. What differentiates this story from other stories is that while reading the book you perceive him as a character; Chris McCandless was not a character, he was a person. Characters always have motivation behind their decisions, doing things for specific reasons or even foreshadowing to events that haven’t even been written about yet. People are completely random, sporadically doing things with little to no thought. While we can sit here and analyze why he did what he did and what he was thinking at every step, but what if he had stopped thinking, what if he commonly acted on impulse? These are things that characters do not typically do. Chris McCandless stopped exploring upon arriving in Alaska for a few reasons. First of all he didn’t plan to do anything except survive when he got there. He wanted to survive and ponder his existence in the raw untempered wilderness. Whilst out there he was just thinking about survival, and while being in that state of mind he wanted to find things that still brought happiness to him. He had happy moments alone out there, but they were few and far between, and in his words â€Å"counted for little to nothing†(Krakuer 197). The most important thing Chris McCandles learned, and really the answer I think he was searching for was â€Å"Happiness is only real when shared†(Krakuer 77). Unfortunately he did not come upon this conclusion until it was too late to go back to society to share his newfound knowledge and to share his happiness with the ones he loved. That quote is really powerful and I believe it with all of my being. It is good to spend introspective time alone, but when it comes down to it if you had all the knowledge of the universe and no one to share it with, what would be the point? The same goes for what Chris discovered of happiness, while it is not impossible to be happy while you are alone it just does not seem to be worth anything unless you share your happiness. Happiness was meant to be shared by everyone and every thing with everyone and every thing, which is what I learned from John Krakuers telling of Chris McCandless journey to find the source of happiness. Happiness does not come from materialistic possessions, nor from people, or from money. Happiness comes from sharing everything from company and thoughts to houses and cars. If you are not sharing your happiness with someone else you more than likely are not as happy as you may think. If Chris had made it back he would have wanted to share the things that made him happy, just as I want to do now. Chris McCandless was a visionary and an eye opener. He has influenced many people and been a conversation point for many a collegiate-scholar. He explored many miles across North America and kept firmly to his beliefs. Chris’s journey was one of philosophical searching, and I believe he found what he was searching for. It was not until he was starving to death in the Alaskan wilderness that he realized what it was he was searching for was not there, he wanted to find happiness, but happiness can only be shared. Chris McCandless could have and should have had a plan to get out of Alaska, but he wasn’t that kind of guy. He just wanted to go where life took him, and it took him to death. Although it was definitely a long, painful, and miserable way to die I believe before his death Chris McCandless came to his epiphany before the end. Because he was not yet dead his quest had completed and he was ready to return to society with his newfound knowledge. Unfortunately for him, his friends and family, and the entire world, Chris never made it back to our society and we never got to learn from a very wise man. Not all wisdom comes from age; wisdom comes from experience backed by thoughtful and introspective reflection, both of which were all Chris McCandless did on his long and eventful trip out into the wild. Whether you think him a naive young man with a death wish or one of the greatest philosophical minds of his time or anything in between, Chris was brave enough to stand up for what he believed in and intelligent enough to search for a type of knowledge that cannot be taught, only experience. Chris McCandless has earned the respect of many people across the world and that is a valuable thing indeed. How to cite Into the Wild Essay, Essays

Predicting Brand Perception Market Entry -Myassignmenthelp.Com

Question: Discuss About The Predicting Brand Perception Market Entry? Answer: Introduction In Singapore, the total population is more than 5.6 million in 2017. If the comparison is made with the past 10 years then it is seen that there are only 4 million people. So it is also seen that governments give assistance to globalization. Burger hut can take advantage of the condition that is prevailing by taking into consideration global expansion. Political stability also minimizes the challenges to the growth of the organization. Burger hut should try to improve the e-commerce capabilities. So, political factor helps to enhance the market on an international platform. Environmental factor It is seen that Singapore national environment agency emphasizes on minimizing the food wastage by launching a campaign. Based on NEA survey it is analyzed that many customers are wasting foods and it is causing a serious problem to the environment. So, it is important that residents should work together so that the waste can be minimized of the society and at the same time resources can be saved by reducing wastage of food. Climate change can minimize the overall stability of the supply chain management of Burger Hut. It can be a threat for the company in the coming years. The company also has the opportunity to enhance the sustainability status. If the focus is given to business sustainability then it can be treated as an opportunity for the company. Also, burger hut has the opportunity to enhance the efficiency so that more customers who advocate low carbon lifestyles can be attracted. With the increase in popularity of low carbon, lifestyle is an opportunity for the company (Brec k, Cantor, Martinez Elbel, 2014). Social Factor The increase in population diversity offers burger hut an opportunity to innovate its products so that customers can be attracted to different backgrounds. Demand is affected by the people who are more Health conscious. If the company has the opportunity to introduce healthy products then they should take into consideration the products that are healthy for the customers. Animal rights advocacy still prevail to attract the attention and threaten the products of burger hut. The company can take into consideration the new supply chain policies so that the rights and welfare of animals can be addressed. The population is increasing because over the years there are foreigners who migrate to Singapore for different retention. Burger hut should focus on analyzing the demand of the customers so that they can innovate products according to the expectation level of the customers. Also as it is seen that Singapore is a multi-racial country that has an endless selection of cultural and educational opportunities. So, if there is more population in Singapore, then wide customer range would consume the products of the burger hut (Brindal, Wilson, Mohr Wittert, 2015). Technological factor There are various new technologies that are present in the business in the current business environment. Burger hut can take into consideration the technologies so that operational efficiency can be improved. The company can also focus on mobile users so that large market share can be grabbed. By considering research and development activity in the fast food sector, burger hut has the opportunity to enhance its research and development investments to enhance performance. The innovation of new technologies can help to create a better job opportunities and working condition of the society. At the time of new launching, it creates a new spark for business. In the coming years, it is noticed that consumer can use VR for shopping, online ordering, and the delivery will be made through the drone. The adults will be paying all kinds of bills with the help of online banking system. In the recent scenario, it is seen that in Singapore 2G mobile phone and network are totally phased out. Not only improvement is made in the mobile network but also new technologies have brought new possibility in future for burger hut (Teichert, Effertz, Tsoi Shchekoldin, 2015). Economic factors As it is seen that countries implement more and expanded trade agreements so it creates a good opportunity for the company by considering global supply chain. Singapore economic stability helps the company to grow in the market. Burger hut has the opportunity to expand in developing economies. Burger hut should focus on growth and expansion so that the demand for the products can be enhanced easily in the market. Legal factors Burger hut should comply with the legal requirements. The overall impact of the legal system will give hindrance to the working structure of the organization. Burger King has the opportunity to enhance the import and export regulations that assist new international trade agreements. The organization can improve its sustainability performance to increase expectations and requirements based on environmental protection laws. GMO regulations affect the performance of burger hut by taking into consideration the availability of GMO ingredients that are used in the industry. So, it is seen that burger hut should focus on the concerns like growth and expansion in the market, sustainability of business operations, mobile transactions and improvement of product for health-conscious consumers so that the demand for the product can be enhanced. SWOT Analysis Burger Hut has a good product line if the comparison is made with the competitors. Burger hut not only provides burgers in different combination but also offers BBQ chicken burgers. Secondly, Burger hut has a strong goodwill in the market. The company is strong in its branding efforts but it is on the stage of expansion. In places where the company is present capture a large market share so that the activities of the company can give positive results. It is also analyzed that the company should have a strategy of the franchise so that innovative menus can be introduced rather than worrying about the finance. Burger hut has a moderate differentiation that helps the company to enhance its uniqueness of many products. Weakness The weakness of Burger hut is that they have a limited product mix. The company has moderate diversity but the weakness is related to the business strategy and goods that are imitated by the competitors. Other competitors can also offer same grilled burgers that company offers it should be imitable by the competitors. It is seen that fast food sector has a limited product mix that helps to prevent the organization from attracting the customers for more options that are available for the customers. Sales of the company are decreasing in the market as there are many customers who avoid fast food because of it unhealthy for health. Just because of the thinking pattern of the customers the revenue also decreases of the company (Grant, 2016). Opportunities There are many opportunities to burger hut which are related to the health consciousness of the customers. It is seen people prefer to consume those products that give benefit to their health. To achieve profit and improvement it is recommended that healthy menus, lo fat and lo calories should be launched so that more customers can be attracted towards the products. Together with diversification and product mix, the company can easily enhance the market share. Burger hut has the opportunity to enhance its product line so that more consumers can be attracted towards the company. The company should also enhance service quality so that differentiation can be made from the competitors like McDonald's (Hanaysha, 2016). The major threat to the company is from the competitors who are offering the same product as burger hut. There is high competition in the fast food business and also among the local easting joint and international companies like KFC, Pizza, and Subway. Just because of health consciousness the habit of the customers is changing. Healthcare awareness campaigns are organized by the government and NGO so that customer becomes conscious and consume more products of the company (Moran, Ramirez Block, 2017). Burger hut can implement the strategies so that major concerns can be addressed like enhancement in the service quality, a healthy lifestyle can be improved and also product mix can be enhanced. Marketing Communication Objectives SMART Approach The objective of the company is to attain profitability, growth and good customer service. It is seen that goals and objectives of the company are very important as it maintains burger hut integrity by considering competitors and customers. The objective of the company is to offer best and affordable services to the customers. It is important to have proper communication with the customers so that better quality and services can be offered to the customers. The company can advertise the offers by taking into consideration banners, coupons, the newspaper by social media (Genoveva Siam, 2017). The target age group will be the young adult and working adult. By considering social media, television advertisement and sponsorship of channel so that concept can be enhanced within 9 months and it will get 40 percent of Singapore residents to get knowledge about the brand. In the first 3 months, we will try to make awareness and promote the concept of social media like Facebook and Instagram. It is seen that official account of burger hut will be created so that review and feedback can be taken from the customers. By scanning QR code, the customers can get more information and also many offers (Rutsaert, Pieniak, Regan, McConnon, Kuttschreuter, Lores Verbeke, 2014). In the next 3 to 6 month, the coupons will be distributed and scan the QR code at the time of redemption of coupons when customers purchases a meal. In 6 to 9 months the company will conduct a competition named as "big stomach king" so that Hashtag program can be launched (Rothaermel, 2015). After 9 months the burger hut sales will enhance and more than 40 percent resident of Singapore will get information about burger king. If the campaign is conducted like "Big stomach king" and the products will be promoted on social media to attract customers can help to enhance the overall sales in an effective manner. Burger hut should share the promotion by taking into consideration social media sites like Facebook, YouTube, and Twitter so that the Time is considered as money. To attain the goals that were set earlier by November 2018, the company will accomplish overall goals and objectives effectively. STDP Approach Food is considered as an important aspect in Singapore. It is seen that the living cost is expensive in Singapore. The information below shows the monthly spending of Singaporean. Based on that information it is seen that resident spends more on food and beverages by taking into consideration transport and household expenses. By doing segmentation it is seen that there are working adults and young adults. Targeting When a fast food product is a high price, the target will be on the working adults and young adults. The adults will be targeted as they are able to purchase the product easily. Differentiation Burger hut is taking into consideration unique black and white burger as one of the advertisement appeals and also to make the products different from the competitors. If this appeal is made then it can be easy to attract the attention of the customers. The company should make an attractive poster so that the customers can be attracted towards the products. Positioning Effective brand positioning will help to increase the customer relevance and competitive advantage so that brand value can be increased. The key selling point of burger hut is the combination of a large portion and also the unique combination so that large market share can be grabbed. Marketing Mix The company is also planning to launch 2 different types of the burger like a blue burger and red burger in combo. The special recipe will be considered for both the burgers so that it tastes different. Also, the company should include fries and drinks to enhance the satisfaction level of the customers (Liu, Lee Hung, 2017). The company should not only introduce new burger but also vegetable salad and cheese potato should be introduced in the market. The prices of the product should be fixed by comparing with other competitors. Low prices should be set so that more customers can be attracted. The promotion of the products will be based on the advertisement. The promotion can be done by considering social media campaigns like print media and event sponsorships. The company should emphasize on setting the outlet in the center of the city so that more customers can be attracted towards the products and services. Proposed Evaluation and Control Customer feedback is essential as it offers the opportunity to the marketers and management to enhance their business, products, and services. When the customers buy any item from a stall, a feedback QR code is seen on the bill. The customer can give feedback by clicking on the links. There are few questions that are asked of the price range, customer service, and location. Burger hut should consider the figures to improve the overall performance. Activities of Competitors To analyze the activities of the competitor is important especially when they are trying a strategy related to counter. It is important to know who the competitors are and what services will be offered to assist the management to respond to the competitors. It is also important to analyze the ways that will help to improve the performance of the organization. Conclusion By analyzing the report, it is seen that burger hut could attain its financial goals. In the analysis, it is evaluated that world is changing its activities rapidly by considering a mobile phone that will help the customers to change effectively. It is also essential to adopt a new trend that is on the market. It is essential for the burger hut to put more efforts in branding so that company can compete effectively in the market. By following proper evaluation the company will be able to achieve overall goals and objectives. References Breck, A., Cantor, J., Martinez, O., Elbel, B. (2014). 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